Over the years many companies have used this slogan as a way to provocatively engage potential customers: “The gift that keeps on giving.” It began with Victor Radio in the 1920’s as a way to promote their audio products. RCA picked it up during 1960’s Christmas seasons to popularize color televisions. Kodak adopted the slogan in the late 1970’s. And in 2016, Godiva marketed their gourmet chocolates in “the box that keeps on giving.”
The Gift that Keeps on Giving
The Gift that Keeps on Giving
The Gift that Keeps on Giving
Over the years many companies have used this slogan as a way to provocatively engage potential customers: “The gift that keeps on giving.” It began with Victor Radio in the 1920’s as a way to promote their audio products. RCA picked it up during 1960’s Christmas seasons to popularize color televisions. Kodak adopted the slogan in the late 1970’s. And in 2016, Godiva marketed their gourmet chocolates in “the box that keeps on giving.”